Event Marketing & Launch Strategy
Event marketing and launch strategy that helps you plan, promote, and execute successful events.
SADE Solutions
Event Marketing & Launch Strategy
Event marketing focuses on creating a clear plan for how your event will be positioned, promoted, and delivered. This includes defining your audience, crafting the message, and choosing the right channels to build excitement. Launch strategy covers everything from pre‑event promotion and email sequences to social media campaigns, landing pages, and on‑the‑day content that captures attention and drives engagement.
Key elements include audience targeting, messaging, promotional timelines, content creation, partnerships, and post‑event follow‑ups. The goal is to maximise visibility, increase attendance, and turn your event or launch into a strong driver of brand awareness, leads, or sales.
Meet TheTeam
James Metcalf
Strategic director | Co-FOunder
As Co‑Founder of SADE Solutions, I’m driven by a genuine passion for helping businesses grow and succeed in today’s fast‑moving digital landscape. I specialise in delivering fully tailored marketing solutions that align with each client’s goals and create measurable impact.
My academic background played a major role in shaping SADE Solutions. I graduated with First Class Honours in Business with Digital Marketing, achieving 77% overall and 92% in my final‑year Digital Marketing module. That experience pushed me to turn knowledge into action, equipping me with the strategic insight and practical skills needed to build a results‑focused agency from the ground up.
Mia Flavell
creative director | Co-FOunder
As Co‑Founder of SADE Solutions, I take the creative lead across our projects, shaping the visual direction, brand identity, and overall aesthetic behind the work we deliver. I specialise in turning ideas into compelling visuals and cohesive brand experiences that feel intentional, modern, and true to each client.
My academic background has been a major influence on my creative approach. I graduated with First Class Honours, achieving top‑level results that strengthened my understanding of visual communication, design principles, and brand storytelling. That foundation gave me the confidence and skillset to co‑create SADE Solutions and bring a strong creative perspective to everything we do.